The Earniverse

Simon Bullmore

4 posts

With a background in business psychology, Simon has worked in digital, data, and training for over 17 years. This includes founding a digital marketing agency, leading the learning programme at the Tim Berners-Lee founded Open Data Institute, and the launch of Harvard Business School's first European office.

  • Mindset · 5 September 2024 · 1 min read

    EP1: Don’t just live, thrive

    Looking for your purpose? In our first podcast episode, host Simon Bullmore teams up with Dene Botha (founder of Earniversity), and young entrepreneurs Aaminah Khan (freelance tutor and learning design manager at Earniversity) and Connor Gartside (Blueprint Dynamics) to break down how passion and purpose can come together to create a life you love—and a living!

    Simon Bullmore

  • Mindset · AI · 22 March 2024 · 4 min read

    An ethical way ahead: Enhance your digital business with Generative AI

    As a young entrepreneur, what creative and efficient ways can you adopt to launch and promote your business online? At the forefront of your mind should be a generative AI tool like ChatGPT 4. The capabilities of generative tools are vast and varied, which means they should be a real asset to your business. However using them ethically is key to ensuring your success without compromising your authenticity and your integrity, and losing trust in you and your brand, before you've really got started. Here’s how you can ethically use ChatGPT 4, or indeed any similar tool, to plan and promote your digital business.

    Simon Bullmore

  • Mindset · 15 March 2024 · 8 min read

    AI ate my marketing: 3 ways to use AI to get good results & avoid harm

    AI tools like ChatGPT open up a world of inspiration, ideas and productivity for anyone starting a side hustle or small business. Which is why you should see them as an essential part of your sales and marketing toolkit. Before you dive in you need to know how to use them effectively. That means understanding both the value of AI and its limitations. Otherwise you risk, at best, looking bland, and, at worst, misinformed or toxic. And that could cause real harm to your business and your personal brand. In this article we look at how to get the best out of AI tools and avoid making a mess of it.

    Simon Bullmore

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